Anshu Saxena Arora, Ph.D., PMP is the Tenured Full Professor of Marketing and Social Robotics at the School of Business and Public Administration, University of the District of Columbia (UDC), Washington, DC, USA. Dr. Arora is the Founding Director of Artificial Intelligence (AI), Social Robotics, and Behavioral Research Laboratory at UDC, funded by the National Science Foundation. Dr. Arora has been awarded several grants from the National Science Foundation, including the prestigious Faculty Research Initiation Award for her project titled Social Motivation Approach for Rehabilitation Through Educational Robotics (SMARTER) research where she works with social robots (NAO and Pepper robots) targeted at students diagnosed with Autism Spectrum Disorder (ASD) and other learning/cognitive disabilities at various high schools and universities in Washington, DC. Dr. Arora is a Certified Project Management Professional (PMP) from Project Management Institute (PMI), USA. Dr. Arora has published more than 55 research papers in national and international journals of repute and has presented about 65 papers in national and international conferences. Her research interests and expertise include artificial intelligence (AI), social-educational-ethical robotics; AI and social robotics; user experience (UX) / consumer experience (CX); AI Policy / Regulation / Governance across the United States, European Union, and China; social media analytics; digital marketing; social media strategy mix and social media measurement; stereotypical advertising polysemy; innovative experiential learning pedagogies; relational supply chain management strategy relationships; and project management.